about the event
Elevate Your Brand, Empower Your Presence
Join us in New York City, the vibrant heart of global finance, for the Kayo Women’s Personal Branding Masterclass. This exclusive one-day event, tailored specifically for women in finance, brings together 75 leaders to engage deeply in crafting impactful personal brands. Learn to communicate your expertise with confidence, construct a powerful brand statement, and create a strategic visibility plan, all through interactive workshops and intentional networking designed to empower you to authentically stand out in any business setting.
We are delighted to partner with Prosek Partners, a globally recognized, Woman-Owned communications and marketing powerhouse specializing in transformative solutions for the financial sector. Prosek’s award-winning creativity and strategic acumen enrich our programming, underscoring our mutual dedication to advancing women in finance. This collaboration provides invaluable insights and tools, empowering you to develop a personal brand that commands attention and respect.
what to expect
CULTIVATE YOUR BRAND
Go beyond surface-level branding and delve into the core of who you are. Reflect upon your unique aspirations, strengths, and values to craft a compelling personal brand statement.
PROFESSIONAL COACHING
Immerse yourself in interactive sessions designed to foster practical skills development. Receive personalized guidance from a seasoned facilitator who will help you navigate challenges and unlock your full potential.
MAKE PEER CONNECTIONS
Connect with a dynamic group of like-minded women in finance and business, creating a network of support, inspiration, and collaboration. Exchange valuable feedback and build lasting relationships that extend beyond the Masterclass.
learn more
Our agenda, session highlights and more – all in an easy-to-view downloadable brochure.
agenda
Kick off our event with a warm welcome! In this engaging segment, we’ll introduce participants to the theme and purpose of our gathering. Foster connections with a fun icebreaker activity designed to encourage interaction and laughter. Participants will have the chance to share a bit about themselves, breaking down barriers and setting a positive tone for the rest of the event.
From San Francisco startup communication strategies to Middle Eastern government healthcare funding restructure campaigns, Philippa (Pippa) Ushio has messaged her way through it all. Draw on her diverse experience, as she works with you to find the right message and the appropriate delivery that will build an essential foundation for your personal brand. What do you want to be known for?
Take a breather and recharge during our coffee break! This informal segment offers a chance to network, chat, and relax with fellow participants over a delicious cup of coffee or tea. Whether you wish to discuss insights from the event, share ideas, or simply unwind, this is the perfect opportunity to connect in a more casual setting
Have you ever wondered why some women in this industry get a seat at the table, while others remain on the sidelines? Whether you’re a seasoned leader or just starting out, how you are perceived internally is crucial. In this session, you will learn how to position your internal value and showcase what sets you apart. From securing senior sponsorship and building trust, to nailing your review and discussing compensation, you’ll be armed with new ideas, insights, and anecdotes to better shape the career you want.
Join us for a delightful lunch break! This is your opportunity to refuel and recharge while networking with fellow attendees. Whether you’re reconnecting with old friends or making new connections, our lunch break is the perfect setting to relax and foster collaboration.
Katie O’Reilly, Head of Prosek’s Network Development and Conference Concierge practice, knows the power of your people. Join her for an enlightening discussion on how to build – and work – your professional network, how to map board opportunities, and how to maximize your personal ROI at conferences and beyond.
Having spent most of her career in front of the camera, Deirdre Bolton understands what journalists and live audiences want. She is an expert at creating compelling content. Tune in to her session on high touch media training for CEOs, preparing for effective panel engagements, and enhancing professional presentations.
Wrap up the day with our engaging Q&A session and the opportunity to connect with our speakers. This is your chance to ask final questions, hear closing insights from our experts, and exchange feedback with your peers. You’ll walk away with a polished pitch that stands out, whether you’re in a boardroom, networking event, or on stage.
Wrap up a productive day at the Personal Branding Masterclass with an evening of meaningful connections, lively conversation, and relaxed networking. Taking place immediately after the day’s sessions, the Networking Reception offers attendees the perfect opportunity to unwind, exchange insights, and strengthen professional relationships with fellow attendees, speakers, and industry leaders.
who should attend

WOMEN IN FINANCE
Break the mold and go beyond numbers. Learn to weave your personal brand into your professional narrative, leaving a lasting impression on clients and colleagues. Through expert guidance, you will gain the confidence and skills to connect authentically and excel in the competitive world of finance.

WOMEN LEADING TEAMS
Utilize the power of your personal brand to build trust and inspire your team. Share your authentic point of view in a safe and supportive environment to foster deeper connections and cultivate a thriving, engaged workplace.

WOMEN ENTREPRENEURS
Your story is unique – let it shine. Craft a compelling personal brand statement that embodies your values, captivates investors, customers, and talent alike. Gain the tools and confidence to communicate your passion and drive entrepreneurial success.

WOMEN IN BUSINESS DEVELOPMENT
Transform your approach with the power of personal brand. Connect on a deeper level with prospects, building trust and driving results through genuine engagement. Learn how to leverage your unique personal brand to create lasting relationships, expand your network, and achieve your business goals.
themes
So many women don’t think of themselves as story-tellers, or don’t think their stories are interesting. This Masterclass will show you how our brains are wired to hear and tell stories, and that every person has a story to tell. Walk away with one 60-second story that you can share in business and personal settings to connect with your audience.
WHY STORY?
- How Our Brains are Wired
- Myth and meaning-making
- Storytelling for good (and evil)
ELEMENTS OF A STORY
- Structure, Character, Plot
- Tools of Rhetoric
- Origin Stories, Challenge Stories, Triumph Stories
CRAFTING A STORY
- What’s my role? What’s my goal?
- The What, The Who, The How
- Find Your Throughline
LIGHTNING ROUND
- Practice, Practice, Practice
- Professional Coaching
- Peer-to-peer Audience Feedback
past attendees
Imagine the connections you’ll make
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Diversis Capital
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EIV Capital
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Epic Advisory LLC
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Future Heights Ventures
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Galway Sustainable Capital, Inc
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Lakeview Capital Management
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Liberty Mutual Insurance
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Luminarity
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Marquette Associates
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Maryland State Retirement and Pension System
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Meris Law
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Ropes & Gray LLP
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San Diego Gas & Electric
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Siemens
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Stablewood
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TGC Impact
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TSWII Capital Advisors
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Texas Municipal Retirement System

LOCATION
The December 2024 Masterclass event will take place in New York City. This easily accessible location will lend itself to valuable professional connections and immersive learning opportunities.
Address: One Bryant Park, New York, NY
BECOME A SPONSOR
Show women you walk beside them. When you sponsor a Kayo event, you put the women in your organization on a path to success. Kayo, and our sponsors, create a warm, welcoming environment where women feel empowered, championed and energized.

registration now open!
Registration for the 2024 Women’s Personal Branding Masterclass is open. Register below before the event begins on December 10th!

NON-FEE EARNING LIMITED PARTNERS
$0
Non-fee earning Limited Partners who are allocating to funds and in an investment role, are eligible for a complimentary ticket.
Excludes fee-earning Limited Partners and business development professionals.
GENERAL
$750
Women leaders in finance and business, including investment professionals, advisors, business leaders, and other women leaders.
frequently asked questions
WILL I RECEIVE THE ATTENDEE LIST IN ADVANCE?
Yes, we send a list of attendees (names, firms, titles, cities) within one week of the event.
WHAT IS THE ATTIRE?
Masterclass events are business casual, we want you to be comfortable throughout the day. Wear what makes you feel comfortable and confident and allows you the stamina to stay energetic through the day.
WHAT PROFESSIONAL LEVEL IS THIS TARGETED FOR?
We see a variety of experience levels. Attendees at the Masterclass typically range from mid-level (7-15 years) to senior level professionals (15-30+ years).
WHAT IS YOUR REFUND POLICY?
After purchasing a ticket, refunds are not available. Tickets may be transferred to another individual at Kayo’s discretion up to 3 days before the event. In the event of a cancellation, we are not offering credits for future events. Tickets cannot be split or shared between attendees under any circumstances.
ARE GROUP DISCOUNTS AVAILABLE?
Yes. We offer a 20% discount on groups of three or more. Contact hello@kayoconferenceseries.com to request a special code for your group or to request an invoice.
CAN YOU HELP ME WITH INTERNAL APPROVALS?
Contact hello@kayoconferenceseries.com for help with internal approvals.
OTHER QUESTIONS?
We’re here to help! Contact hello@kayoconferenceseries.com for any other questions.